Thursday, May 16, 2024

Sailor Moon Releases New Store-Original Traditional Amulets Featuring Stunning Creator Artwork

In honor of Sailor Moon’s 30th anniversary, the official Sailor Moon Store is releasing a special collection of themed amulets (omamori) adorned with original artwork by original franchise creator Naoko Takeuchi. The collection includes six unique designs featuring all of the Sailor Guardians.

Seen on the official Sailor Moon Store’s Instagram, the omamori were released on May 15 in-store in Tokyo and online via the Sailor Moon online store. Each lamé amulet is priced at 1,430 yen, or approximately US$9.15. This Japan-exclusive release is the second phase of the omamori line -- an initial release with models A, B and C dropping in April. The new release includes design models D, E and F. All six models will be available for purchase while supplies last.

Sailor Moon's New Omamori Complete the Sailor Guardian Collection

Designs A, B and C are all part of the April release collection. The first features a white and blue illustration of Usagi Tsukino, aka Sailor Moon in her transformed state, on pink lamé fabric. The second has a green and white illustration of Sailor Mercury (Ami Mizuno) and Sailor Jupiter (Makoto Kino). The two are portrayed in their Sailor Forms on blue lamé fabric. Finally, Design C comes with a blue and white illustration of Sailor Neptune (Michiru Kaiou) and Sailor Uranus (Haruka Tenou), both seen in their Sailor forms on teal lamé fabric.

Meanwhile, designs D, E and F are part of the new May release collection. Design D showcases a pink and white illustration of Sailor Moon in her chibi form on light pink lamé fabric, while E features an orange and white illustration of Sailor Mars (Rei Hino) and Sailor Pluto (Setsuna Meiou) on light orange lamé fabric. The third design has a dark orange/light brown and white illustration of Sailor Venus (Minako Aino) and Sailor Saturn (Hotaru Tomoe) on purple lamé fabric.

Omamori are a form of protective or good luck charm, typically sold in amulet form at many Shinto shrines and Buddhist temples across Japan. They have been in use since at least the 1600s and are said to offer either general blessings or help with more specific events, tasks or life occurrences. Some of the most common of these include aiding in studies (especially to pass major tests or exams), finding love, ensuring a healthy pregnancy, succeeding financially in a business venture and warding off evil, among many other uses.

The Sailor Moon omamori became available in Japan and at Sailor Moon Store Online starting May 15.

Source: Official Sailor Moon Store via Instagram

Share: